Blog
Notes on Canadian SMS, compliance, and what we are building.
CASL for developers: consent, unsubscribes and records
What Canada’s anti-spam law asks of the code that sends texts and email: consent, identification, unsubscribes and records.
Read moreWhy one accent can triple your SMS bill
A 160-character text is one message. Add a lowercase ç and it becomes three. How SMS segments actually work, and what we do to keep the count honest.
Read moreWhat CASL actually requires before you send a text
Express versus implied consent, the two-year clock, and why a well-built SMS integration should refuse to send rather than let you find out later.
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